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Florida Chamber 2014 Post-Election Wrap-Up and Analysis

November 13, 2014 - 6:00pm

Jobs matter. With voting results in, Florida voters made it clear they want to keep Florida moving in the right direction with a private-sector jobs agenda, and so do we.

When it comes to securing Floridas future, the stakes couldnt be higher. Fighting for free enterprise and focusing on policies that support jobs and strong families is the Florida Chambers mission. Beyond the legislative battles in Tallahassee or Washington, pro-jobs policies need champions, and that is why we engage in elections.

As I said before the midterm elections, we estimated about half of the electorate wouldnt turn out to vote. We knew this would be one of the most expensive election cycles in the country, and traditional television advertising would need bolstering by strategic digital and social media efforts to Get out the Vote (GOTV).

The Florida Chambers strategy was to engage early in targeted campaigns, create an employer to employee (E2e) GOTV program and coordinate with local chambers of commerce and businesses across Florida in support of free-enterprise candidates. We also partnered with former Gov. Jeb Bush and Agriculture Commissioner Adam Putnam and others to strengthen our message opposing issues bad for Floridas quality of life.

Overall, we engaged in 95 races and invested more than $7 million to help elect Gov. Rick Scott, Attorney General Pam Bondi, Chief Financial Officer Jeff Atwater, Agriculture Commissioner Adam Putnam, 71 members to the Florida House of Representatives and 13 members to the Florida Senate.

The Florida Chambers involvement in backing candidates that support free enterprise was widely covered by national and Florida media. Plus, voter education efforts by the Florida Chamber helped defeat four trial lawyers gubernatorial candidate Charlie Crist and three primary election candidates for the Florida House.

Florida Chamber polling indicated voters dont trust trial lawyers and believe (8-to-1) that trial lawyers care more about money than taking care of individuals. Click here to read more on the post-election wrap-up from the Florida Chambers Political Operations Team.

Mark Wilson is president and CEO of the Florida Chamber of Commerce in Tallahassee.

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